The Trophy Effect![The Trophy Effect [Book Review]](http://personalgrowthprincess.com/wp-content/uploads/2009/06/Trophycover.jpeg "Trophycover")
Motivational Press, Inc. (2010)
216 pages (paperback)
NOTE: The book is being featured in a Best-Seller campaign on Wednesday, June 16th. When you purchase the book from Amazon.com during this campaign you will receive thousands of dollars worth of free gifts from some of Michael’s closest associates.
To participate, purchase the book at Amazon, then go to The Trophy Effect, enter your purchase code and you’ll be given access to all the bonuses.
Until you know what the trophy effect is, you might think the title is referring to how people are striving for more and more achievements, at the expense of fulfillment. At least that’s what I thought it would be about before I read it.The Trophy Effect, by Michael Nitti, actually gets the the heart of the reason people focus on their shortcomings rather than on their strengths and accomplishments.
The trophy effect is subconscious and innate, meaning that it originates in the mind, and you generally aren’t even aware of it. That’s what makes it so hazardous. It is a way of thinking and reacting that leads us to give up on things, magnifying feelings of doubt rather than hope.
The real clincher is that we usually don’t realize it is going on, which means we don’t realize it’s something we have control over. That’s because it is tied to our survival instinct, and it takes some serious effort – or at least consistent action – to override an instinct that is designed to help us survive the dangers in the world, whether they be real dangers – such as a speeding car jumping the curb coming right at us – or more imagined dangers – the fear of embarrassment, of not being good enough.
The Trophy Effect walks you through a process that helps you understand that your mind is not your self, and how the effect has been playing out in your life.
Not only did I read the book, I also had the privilege of a one-on-one “trophy effect” session with Michael Nitti.
I’ve obviously been around the personal growth block a time or two, so it’s hard to impress me. Most books are a new perspective on something else we’ve tried before (that’s why the book selections at Personal Growth Princess are so powerful – they are new and unique). And, of course, when I saw the title of the book, I thought I knew what I was going to learn.
I was wrong.
In his book, Michael Nitti leads you through, in clear, colorful detail, what kind of trophies you are really collecting, and why they simply serve to increase your self-doubt. What you learn seems counter-intuitive at first, but he aptly helps you see the logic behind it, and then you get to see and feel firsthand what the effect has been.
Of course, for the book to be fully effective, you need to be honest with yourself and be willing to try on a new perspective. And you will want to do the exercises. It’s like getting a blueprint for destroying self-doubt, but you actually have to use the blueprint as you build – otherwise you’re back to the same catty-whompas state of letting your mind rule your life.
I have to admiit, the work I did from the book and with Michael was so intriguingely powerful that I selected The Trophy Effect as the July feature book for members of Personal Growth Princess.
(Not a member? Read more about the benefits of membership.) Not only did I feel different immediately, the difference has stayed with me and continued to expand over the last several weeks. It’s not without effort, but the reasoning behind the trophy effect is so sound that your mind will be convinced.
I strongly recommend reading this book – or joining Personal Growth Princess to receive the summary and a special in-depth interview with the author on July 1.
Remember, The Trophy Effect is being featured in a Best-Seller campaign on Wednesday, June 16th. When you purchase the book from Amazon.com during this campaign you will receive thousands of dollars worth of free gifts from some of Michael’s closest associates.
To participate, purchase the book at Amazon, then go to The Trophy Effect, enter your purchase code and you’ll be given access to all the bonuses.
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